The Indonesian pharmaceutical and cosmetics industry has once again demonstrated impressive achievements on the international stage. Several companies have successfully penetrated export markets in Asia, Africa, Europe, the Americas, and Oceania.
This achievement confirms the growing global trust in the standards, quality, and innovation of Indonesian cosmetic products. This success spans a wide range of categories, from personal care products and cosmetics to pharmaceuticals and health supplements, to raw materials such as essential oils.
The Director General of Chemical, Pharmaceutical, and Textile Industries, Taufiek Bawazier, emphasized the success of the national pharmaceutical and cosmetics industry, particularly in terms of export achievements.
“In the cosmetics and personal care industry, Indonesian companies have successfully penetrated the market with innovative products. PT Prioritas Jaya Indonesia, for example, has successfully exported papaya soap variants (brands Jinzu and Thai) to Brunei Darussalam, Malaysia, the Philippines, Nigeria, and the Pacific Islands,” said Taufiek while reviewing the implementation of the Indonesia Pharmaceutical and Cosmetics for Sustainability 2025 Exhibition.
Furthermore, perfume variants (brands Honor and Vlagio) have also been exported to Malaysia and the Philippines. PT Malidas Sterilindo has achieved similar success, exporting d’orzu brand soap and shampoo to Malaysia. PT Gemma Natura Lestari has also achieved similar success by exporting Shumi brand products to Japan and Secrets brand products to Nigeria.
Indonesia’s manufacturing strength is also supported by global-scale factories. PT Yasulor Indonesia (L’Oréal), the largest L’Oréal group factory in the world, dedicates 60% of its production capacity to the export market. Its products have reached nearly 20 countries, including ASEAN countries, the United Arab Emirates, Pakistan, Australia, Korea, and South Africa. Similarly, Unilever Indonesia, with its various brands, has exported a variety of products to 22 countries.
The uniqueness of Indonesian herbal products is also in demand in the global market. PT Setia Kawan Abadi, for example, has successfully exported Golden Koffie and Go-Slim to Nigeria, and Pinoy Jamu Booster and Integra to the Philippines.
Furthermore, PT Sinkona Indonesia Lestari has been known to export various types of essential oils used as cosmetic ingredients, such as patchouli oil, citronella oil, and nutmeg oil, to various countries.
According to Taufiek, this export success validates the high quality standards and innovation implemented by the Indonesian pharmaceutical and cosmetic industry.
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